Copyright information


All materials available on the Insurance Institute for Highway Safety/Highway Loss Data Institute internet site are copyrighted property of the Institutes, unless indicated otherwise. The images and text files contained on this website are made available for noncommercial, educational, and personal use only. Copying or redistribution in any manner for commercial use is not permitted without written permission from the Institute. Educational reuse of information on the Institutes' website is permitted; a user may download images and text files to share with others for limited, noncommercial and educational purposes only.


Frequently asked questions about the use of IIHS test results in advertising

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Q: What types of tests does IIHS conduct?

A: Currently the Institute conducts four types of crashworthiness tests. The first is a frontal offset crash test into a deformable barrier at 40 mph, simulating a frontal impact between the tested vehicle and another of the same size and mass striking one another with only the driver-side portions of front ends engaging at approximately 40 mph. The second test simulates a pickup truck or SUV striking the side of the tested vehicle at 31 mph. The third test is a simulated rear crash using only the seat from the tested vehicle. The rear crash is simulated with a sled and represents a stationary vehicle being struck from behind at 20 mph by a vehicle of the same size and weight. The final is a roof strength test. A metal plate is pushed against 1 side of a roof at a constant speed, and the rating is based on how much force the roof can withstand before reaching 5 inches of crush. Vehicles are rated as Good, Acceptable, Marginal and Poor. Additional information about the testing and rating criteria can be found at: http://www.iihs.org/ratings/default.aspx.


Q: What is the duration of the front, side and rear ratings?

A: The front, side, rear, and roof strength ratings remain valid as long as there are no significant design changes in the vehicle. For example, model year to model year cosmetic changes (headlight design, grille design, etc.) will not affect the rating, but a structural change in the vehicle (vehicle is redesigned based on new platform, addition of new energy-absorbing structural elements) or the use of a new airbag system would be considered a significant design change and thus we would have to retest the vehicle to assign it a new rating.

Each model year, the Institute checks with the safety departments of each vehicle manufacturer to determine whether there have been any significant design changes to a vehicle we have tested. After reviewing the manufacturer's information, if IIHS determines that there have been no significant design changes, then the prior rating will carry over to the next model year and be posted on the IIHS website.


Q: How does a vehicle qualify for the Top Safety Pick award for 2010?

A: The criteria for winning a Top Safety Pick award are issued annually. Thus, the award may not carry over from model year to model year. For example, the 2009 Top Safety Pick criteria were less stringent than the 2010 criteria, which added the requirement that a vehicle receive a good rating in a roof strength test. Some vehicles that won a 2009 Top Safety Pick did not qualify for the 2010 Top Safety Pick.


Q: What is the duration of the Top Safety Pick award?


Q: Can a 2011 model year vehicle that is introduced during calendar year 2010 win a 2010 Top Safety Pick award?

A: Yes, as long as the 2011 model meets all of the criteria for the 2010 Top Safety Pick award, it earns the award.


Q: When can an advertiser release the advertising materials with IIHS ratings or Top Safety Pick award to the public?


Q: What is the IIHS review process for advertising materials using our crash test results?

A copy of the proposed advertising material should be sent to Michael Fagin by email (mfagin@iihs.org) or by fax (703/247-1586). Mr. Fagin's direct dial telephone number is 703/247-1512.


Q: Can a vehicle manufacturer use the IIHS logo and Top Safety Pick logo in its advertising materials?


Q: Are there any fees for the use of IIHS ratings and logos?


Q: Can IIHS provide video footage and still photographs of the crash test for my client's vehicle?


Q: Can IIHS provide footage and photographs of my client's competitor vehicles in the IIHS crash tests?


Q: How long is the IIHS review process?


Q: Can an ad compare the frontal crash test ratings among various classes of vehicles?


Q: If IIHS awards a vehicle a Top Safety Pick can advertising materials make the claim that IIHS has rated the vehicle as the safest in its class?

Using the IIHS test results, its own crash test results or other data, a vehicle manufacturer can make the claim that its vehicle is the safest vehicle in its class. It just cannot attribute that claim to IIHS. For example, an ad may claim, "The 2009 World Motors Bearcat is the safest vehicle in its class" and include a reference to the IIHS rating elsewhere in the ad.


Noncommercial image and information usage

Images and/or text from the Institutes' website may be used for non-commercial purposes. The source of the images and/or text should be cited as http://www.iihs.org.

Requests for website usage will be subject to the following guidelines:

Image and information usage for advertising or other commercial purposes

All requests will be reviewed on a case-by-case basis. To request permission to use our images and/or text for commercial purposes, email permissions@iihs.org.

Linking policy

We only provide links on our site to member groups, nonprofit organizations involved in motor safety or highway safety issues, and government agencies.

Member companies

For assistance with use of our information and/or photos, contact Brenda O'Donnell, Director of Insurer Relations, at bodonnell@iihs.org.

 

For all other questions, see our contact page.

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1005 N. Glebe Road, Suite 800, Arlington, VA 22201 USA | tel 703/247-1500 | fax 703/247-1588